Pericle Luigi Giovannetti (born 1916) was a pantomime cartoonist for Punch who was popular after World War II. He was known for his sympathetic portrayals of the foibles of old age, for his haughty hound dogs, and for a brash little animal character he invented called Max.
This cartoon is from a 1956 book called "Max Presents." More about him on the cartooning blog "Now Read This."
I have a copy of 'max' as a book, and love it to death. One strip, where max winds up falling into a bathtub of ice cream still makes me snort food out my nose.
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