Tuesday, August 8, 2017

Vintage Ads for the Famous Artists School

Here's a classic advertisement for the Famous Artists School, the correspondence course headlined by 1950s illustrators like Norman Rockwell, Al Dorne, and Austin Briggs. (Link to YouTube)



The host, Jon Gnagy (1907-1981), introduces the course, and then draws a church using basic geometric forms. Gnagy was the first person to present art instruction on television.

Man with a Shovel Sequence, Robert Fawcett, gouache on board
The Norman Rockwell Museum is currently showing original artwork from the Famous Artists School at their exhibit: "Learning From The Masters: The Famous Artists School," which will be on view through November 19, 2017.



Here's another video advertising the school. (Archival video starts at 4:51)

The Museum's artist-instructor Patrick O'Donnell will be teaching workshops based on the FAC methods. The next one is August 17.

If you want a classic set of the original binders, I recommend the 1954 edition of the Famous Artists Course, Lessons 1-24. This edition has the best artwork and instruction from the original faculty. They cost more than $400, but they're worth it.

There's a new book: Drawing Lessons from the Famous Artists School: Classic Techniques and Expert Tips from the Golden Age of Illustration  with an introduction by curator Stephanie Plunkett and Magdalen Livesey of the FAS.

Thanks, Pedram Fazeldazeh • Video courtesy Norman Rockwell Museum Archives / Famous Artists School Collection. All rights reserved.

10 comments:

  1. I have fond memories of the John Gnagy drawing set I got for Christmas as a kid. I kept it for years and it was certainly a major influence on my love of painting and drawing. They were great for their instructional ability.

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  2. Peter, I had the exact same experience! You can still purchase that Jon Gnagy set at a Hobby Lobby here in Richmond, Va. where they sell a lot of unopened vintage toys, games, and art sets.

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  3. I received my set of the 1954 Famous Artists instruction books in 1954. I was 15 at the time and today I still have them here in my studio. They have been both instructional and inspirational. Some key pages were so important to me that I put them in a special folder that I’ve referred to through out my career.



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  4. I still have my Jon Gnagy set, with its circle/sphere, square/cube shading exercises. I seem to recall some of the shows from around 1956 had us put a plastic film on the TV screen which adhered by static cling. A special crayon left marks on the film. You could then match lines right along with Jon.

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  5. I took the FA course in 1969 and it was super-good. I think it cost $700 at the time--they had a salesman come to my apartment. Lyman Anderson was one of my instructors and even Al Parker critiqued one of my efforts. I learned plenty there. Thank you for the links to the 1954 editions. I used to watch Jon Gnagy also. Wish I still had the art kit he sent me. I never drew so many "silos" with conical tops in my life lol.

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  6. I remember watching TV shows of Jon Gnagy and Canadian cartoonist George Feyer. Feyer, wearing a beret and cape and with great speed and flourish, would transform a squiggle drawn by young audience participant into a funny cartoon character. Being so young, I'm not sure how much I learned from these two, but I certainly absorbed their enthusiasm - enough to run along the freshly wallpapered living and dining room walls, armed with a handful of crayons, drawing rapid circles as large as my little arms could reach. A week later, after their anger had subsided, my parents bought me an art kit to control my passion.

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  7. P.S. The FA course books are MUCH cheaper on Ebay than Amazon. More like $150.

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  8. Excellent! Thank you so much for posting these. First as an art student, and secondly, as a direct-response copywriter. These ads were excellent examples of a good direct-response TV script---all of which I can only imagine how well they ended up selling...

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  9. I happened to get these books from a garage sale for 50 cents each just recently! I got the 1960 edition, and only 2 books, lessons 9-24. How cool! Now I really gotta delve into them, they have been sitting on my book shelf, but now my interest is definitely growing.

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  10. What a fantastic throwback! I love seeing how art instruction has evolved. The techniques from the Famous Artists School are still so relevant today!

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