Moving Objects Appear More Saturated

A recent study published in the Journal of Vision has shown how motion can alter our perception of color. According to the researchers, moving objects tend to appear more saturated than their stationary counterparts.

The study involved participants viewing a series of colored circles, some of which were stationary and others that moved at varying speeds. Participants were then asked to rate the saturation of each circle. The results showed that moving circles consistently appeared more saturated than those that were stationary, regardless of their actual color.

This finding might have applications for animators and for designers of digital interfaces.

Link to study "Visual motion perception"