I just finished reading an article in the Autumn 1969 issue of Montana Western History Magazine regarding Thomas Moran and the trip he made with Major John Wesley Powell into the Grand Canyon of the Colorado. Wonderful story.
What I find most interesting is the fact that the entire ad is hand-done: from the illustration to the very last period. You just don't see that kind of craftsmanship any more.
Then again, they often did it out of necessity and budget constraints, as a letter was often more reliable, more versatile, and less expensive than the existing mechanical means of setting type.
I wish they taught that in school. I'd love to be able to hand-letter the way they did - or you do.
Wikipedia on Moran
I just finished reading an article in the Autumn 1969 issue of Montana Western History Magazine regarding Thomas Moran and the trip he made with Major John Wesley Powell into the Grand Canyon of the Colorado. Wonderful story.
ReplyDeleteWhat I find most interesting is the fact that the entire ad is hand-done: from the illustration to the very last period. You just don't see that kind of craftsmanship any more.
ReplyDeleteThen again, they often did it out of necessity and budget constraints, as a letter was often more reliable, more versatile, and less expensive than the existing mechanical means of setting type.
I wish they taught that in school. I'd love to be able to hand-letter the way they did - or you do.