Thursday, February 28, 2008

Reply Card

Here’s an analog-era tip that still works for emerging illustrators who mail portfolio samples to prospective publishers. Include a self-addressed stamped postcard for the art buyer to give you feedback.

The reply card is pre-printed with three lines, each with a box for the art buyer to check.

The first is the most hopeful. It says, “I have a specific project that your work may be appropriate for. Please contact me.”

The second line says, “I am interested in your work but have no specific project in mind at this time. Please continue sending samples. The type of artwork I’m most interested in is: _________________.”

The third is the polite brush-off: “The enclosed samples do not suit our current needs.”

Nearly 100% of art buyers will send back this reply card, and they appreciate having an easy way to give you feedback. Whichever box they check provides useful information to help you target your next mailing.

Tomorrow: The Delicate Approach


Daniel Hardesty said...

This is the kind of info that you just can't get in the classroom. It's EXTREMELY difficult to get people to even respond with a rejection so you can move on, let alone get a positive hit. I think this type of method would give you a better view of where you stand in your search and regarding your portfolio.

Great tip and great advice, thanks James!

Randall Ensley said...

Thanks for the tip. I'll be sure to use it. I've been visiting your blog for a couple of weeks now and have really been enjoying your advice and insight.
Randall Ensley

K_tigress said...

Humm that's a good idea.
I knew about the post card samp for awhile and from other sources like that artists and graphic designers market.
But this one combines the handy questioner and the self addressed stamp.
I have read that sometimes you have to be persistent in send those postcard samp every year.

Unknown said...

Thank you Thank you thank you!
This is brilliant!

Anonymous said...

Oh, my! This is so simple, but something I've never actually thought of. Thank you for this little tip, James!

As radikin above said, this is the kind of information you don't get in a classroom!