Thursday, August 18, 2022

Cream of Wheat Ad Art

Nabisco hired the best illustrators in the early 20th century to create a warm feeling about their Cream of Wheat cereal products.

Many artists of the Golden Age of Illustration as N.C. Wyeth (top), Haddon Sundblom (above), and Jessie Wilcox Smith, contributed work to Nabisco's advertising efforts.

A cache of over 500 drawings and paintings were discovered, locked in metal storage cabinets at the old company headquarters. Long believed lost, these prime examples of advertising art were a surprise to illustration historians.

Notes accompanying the records revealed that the agency fee paid to the artist typically ranged from $200 to $1,000.

Examples of Cream of Wheat Advertising Art on website Period Paper


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