The reply card is pre-printed with three lines, each with a box for the art buyer to check.
The first is the most hopeful. It says, “I have a specific project that your work may be appropriate for. Please contact me.”
The second line says, “I am interested in your work but have no specific project in mind at this time. Please continue sending samples. The type of artwork I’m most interested in is: _________________.”
The third is the polite brush-off: “The enclosed samples do not suit our current needs.”
Nearly 100% of art buyers will send back this reply card, and they appreciate having an easy way to give you feedback. Whichever box they check provides useful information to help you target your next mailing.
Tomorrow: The Delicate Approach