OK Go Answers its Critics

The band OK Go released a new music video called "Upside Down Inside Out," shot entirely in weightlessness (link to video). They also made a behind-the-scenes video showing how it was done.

In a Reddit Ask Me Anything session, they were asked: "How do you respond to critics that call you a video band, implying that the theatrics and videos are more substantive than the actual music?"

"We just don't subscribe to last century's categorical definitions as much as most folks do... When I was in high school in the 90's, music came in one container (a CD), films came in another (theaters), tv came in another (that box in your living room), journalism another (newsprint), and on and on ad infinitum. Now every one of those supposedly distinct cultural forms is distributed the exact same way -- all of them are ones and zeros that you get through your phone or laptop -- and the boundaries between them are more and more arbitrary every day. So we chase our creative ideas wherever they lead, and it doesn't particularly bother us if an idea winds up being visual as opposed to auditory. For us, the joy is in making stuff, and we feel super lucky that we have such a broad and inspiring canvas to work with. Plus, we love our songs. Every band has critics... fuck'em. -- damian"

If you're new to OK Go, also check out their amazing Rube Goldberg video.