The new issue (April/May issue #114) of International Artist Magazine includes a feature about sharing your art on social media.
I begin with an overall piece of advice: Try not to worry too much about the numbers of likes, views, or followers. The quality of the interaction is more important than the quantity.
Even though using social media can be a great marketing tool, I think of it more as a community-building activity. It’s good to engage with the platforms that connect you with people that you find enjoyable.
If your time on social media improves your art or inspires you as a person, it’s worth doing. If it feels like a chore or a waste of time, don’t bother with it. The number of followers will grow as an indirect consequence of creating content that inspires and connects others.
The article in International Artist has a chart laying out 72 strategies for dealing with each of the Big Six: YouTube, Pinterest, Twitter, Blogger, Facebook, and Instagram. I recommend cutting those pages from the magazine and sticking them on your studio wall.
You can read those tips at my earlier blog post: 72 Tips for Sharing Art on Social Media