“Fitz,” was short for Art Fitzpatrick. He painted the cars, while “Van,” or Van Kaufman, did the people and backgrounds.
An article authored by Arthur St. Antoine, Editor at Large, Motor Trend has some interesting technical notes. For example:
"To produce his famous “wide” look, Fitzpatrick traced photos of the new car, cut the tracings into pieces, then ‘stretched’ the car into bolder proportions.
‘We wanted pictures that were different,’ Fitzpatrick says. ‘Impact is the name of the game, so we went with predominately front views—even cropping the cars so they looked too big for the page.’
The two artists would then trade the image back and forth, Kaufman (who passed away in 1995) adding the people and the backdrops (often featuring such exotic locales as Monte Carlo, Corfu, and Acapulco), Fitzpatrick painting the car and tying it all together with the color and reflections of the scene.’
Fitzpatrick said: ‘I’ve always maintained that a picture of a car moving doesn’t mean a thing. They all move. You have to convey something about the car psychologically. It’s all about image. That’s the reason people buy cars.’
Motor Trend article about the collaboration
Image from Pontiacs Online article (lots more there)
Thanks, Ed Ahlstrom
Previously on GurneyJourney: Chrysler Personalities, Car Names