Where are we headed with augmented reality? This short film by Keiichi Matsuda presents an unsettling vision of a possible future. The film superimposes digital animations over a mundane live action video showing a person's point of view as they ride a bus and shop for food. (Link to Vimeo)
Apps address us as personal assistants. Rewards and bonuses tally up like in a video game. Ads and offers leap out from products. Guidelines appear on sidewalks. The person interacts with this hybrid reality by using voice and hand gestures.
via Cartoon Brew