Friday, May 25, 2012

Colonel Sanders resembles Confucius


Kentucky Fried Chicken has opened more than 3,000 branches in China, and now the restaurant chain is more profitable in China than in the USA. One theory for KFC's boffo success: Colonel Sanders resembles Confucius.

More chicken lore in this month's Smithsonian magazine: How the Chicken Conquered the World, by Jerry Adler and Andrew Lawler 

7 comments:

Audran Guerard said...

Or because quality food awareness hasn't caught up in China yet...

P.T. Waugh said...

In Japan, getting KFC is a Christmastime tradition. Is it because KFC's colors are red and white? Or maybe because the Colonel looks like Santa.

Keith Parker said...

Well they both have unusually large ears at least. On a serious note though I believe Asian KFC s offer more than just chicken. If I recall correctly they sold hamburgers at the we ate at in Indonesia ten years ago. Or was it McDonald's that was selling buckets of fried chicken...? Seriously the menus are different. There are also less competitors.

James Gurney said...

Keith, yes, according to the article, there are at least 30 items on the Chinese KFC menu, and chicken is pretty far down the list. And when it comes to chicken, people prefer dark meat.

Another theory for the popularity of KFC in China: clean bathrooms.

Scorchfield said...

Eyes, bought of them, I think -may be I wrong, but is identically, like Mona Lisa with Da Vinci! :)

Cindy Skillman said...

KFC seems always to be more popular overseas than here -- and is available in places where MacDonald's doesn't go. Cheap, fast food -- seems everyone loves it, unless and until they can afford better.

D said...

As it says in The Diamond Age, "the house of the venerable and inscrutable colonel."